Ayurvedic toothpaste is a herbal alternative to conventional toothpaste containing ingredients like neem, tulsi, clove, babool and other Ayurvedic herbs that have antibacterial, antiviral and anti-inflammatory properties. These ingredients help fight various oral issues like cavities, gums bleeding and bad breath in a natural way without any harsh chemicals. Rising awareness about side effects of chemical based toothpastes and focus on natural remedies is driving many consumers to switch to herbal Ayurvedic toothpaste.
The Global Ayurvedic Toothpaste Market is estimated to be valued at US$ 1245.04 Mn in 2024 and is expected to exhibit a CAGR of 13. % over the forecast period 2024 To 2031.
Key Takeaways
The Ayurvedic Toothpaste Companies are Dabur India Ltd, Colgate-Palmolive Company, Patanjali Ayurved, Himalaya Drug Company, Vicco Laboratories, Unilever PLC, Amway Corporation, GlaxoSmithKline PLC, Auromere, Sunrider International, Procter & Gamble, and The Hain Celestial Group Inc. (Jason Natural Products). Dabur India Ltd and Patanjali Ayurved together hold over 60% market share due to wide availability of their herbal toothpaste brands in India.
Growing awareness about oral health and natural remedies has accelerated the demand for herbal Ayurvedic toothpaste globally. Asia Pacific region accounts for over 50% of total Ayurvedic toothpaste demand led by Indian and Chinese markets. Rapid urbanization and rising disposable income in developing nations is also fueling sales.
The global Ayurvedic Toothpaste Market Demand is expanding at a rapid pace beyond Asia. Companies are actively marketing their herbal toothpaste brands in North America and European countries to tap rising consumer shift towards natural personal care products. Several private labels have also entered Ayurvedic toothpaste segment to gain from increasing preference for Ayurveda inspired oral care worldwide.
Market Key Trends
Rising influence of Ayurveda and natural lifestyle is one of the key trends driving the adoption of herbal Ayurvedic toothpaste globally. More number of millennials and generation Z consumers are utilizing social media platform to raise awareness about benefits of traditional Ayurvedic products and side effects of chemicals in oral care. This is boosting mindful shifts towards all natural Ayurvedic toothpaste especially in developed markets of United States, United Kingdom, Germany and France. Innovation of herb infused Ayurvedic formulas with additional benefits like teeth whitening is another major trend capitalizing on premiumization wave in oral care space.
Porter's Analysis
Threat of new entrants: Low capital requirements for manufacturing and attractive growth prospects in the market make threat of new entrants moderate. Bargaining power of buyers: Multiple brands and availability of substitutes provide options to buyers, limiting their bargaining power. Bargaining power of suppliers: Supply of key natural ingredients is consistent, reducing suppliers' bargaining power. Threat of new substitutes: Other herbal oral care products pose low threat of substitution due to emotional connect of ayurveda. Competitive rivalry: Intense competition among existing local and international brands.
Ayurvedic toothpaste market value is concentrated majorly in India as oral healthcare awareness and popularity of Ayurveda is highest in the country. North America region is emerging as the fastest growing market for Ayurvedic toothpaste driven by increasing vegan population and rising demand for natural oral care products from millennial population.
Geographical Regions
Currently, India accounts for over 70% of the global Ayurvedic toothpaste market value owing to deep-rooted tradition of Ayurveda and natural oral care therapies. Rising middle class, increasing oral healthcare expenditure and strong distribution network of domestic Ayurvedic brands drives high demand.
Fastest Growing Region
North America region is projected to witness highest CAGR during the forecast period in the Ayurvedic toothpaste market. This can be attributed to growing vegan demography and their rising expenditure on organic personal care products. Millennials' affinity towards natural ingredients based oral care along with proliferation of Ayurvedic dentifrices in retail shelves is propelling the market growth in the region.
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About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc.
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